What if the Dalai Lama—instead of visiting typhoon victims in Taiwan, as he is as of this writing—had become ski bum? Using special affects a new ad campaign, created by UNCLE A/S Denmark, places world famous activists in recreational settings. The advertisements, which also include images of Nelson Mandela with a surfboard and Gandhi grilling on a backyard barbecue, feature the tag line “Life is easier if you don’t speak up.” The posters, plastered around Denmark’s cities, beg the question: What might the world be like if our most influential social leaders had chosen to spend their time hitting the slopes or hanging out in their own backyards? See more of the ads featured on Elephant Journal‘s website.