Print and Web Advertising

Goodfellow Publisher’s Representatives
1191 Solano Ave #6038, Albany, CA 94706
(510) 548-1680 Fax: (510) 548-8617
Liz Dalbianco | Geoff Goldstein 

Download Media Kit and Specifications

Dharma Directory Listings

The Dharma Directory is published in each quarterly issue of Tricycle. Listings are grouped regionally and then alphabetically by your center’s name. The city and state appear in boldface type for ease of use by our readers. The cost for one year (4 issues) is just $200.

Your Dharma Directory listing helps you network with other centers and helps our readers locate teachers and programs. Wherever they go, there you are!

To place a Dharma Directory Listing in our magazine, click here.

Any questions contact Liz Dalbianco by email: or by phone: (510) 548-1680.

The Readership Base

Tricycle: The Buddhist Review is an internationally distributed mainstream quarterly dedicated to exploring the full range of Buddhist activity and its impact on American life. Tricycle’s upscale readership of concerned and committed people has an average annual household income of $123,625 and are interested in books, education, travel, personal improvement, social development, and top-quality goods and services. Any product or service reflecting a social or ecological ethic will appeal to our audience. Tricycle reaches both Buddhists (57%) and non-Buddhists (43%). Readers are affluent, educated, and involved. 80% look at the advertising with an eye to purchasing a product or service.

Closing Dates

 Issue Reservation Deadline Materials Deadline
Publication Date
Spring 2018 November 10, 2017 December 1, 2017  February 1, 2018
Summer 2018 February 7, 2018 February 23, 2018  May 1, 2018
Fall 2018 May 14, 2018 May 29, 2018  August 1, 2018
Winter 2018 August 13, 2018 August 28, 2018 November 1, 2018


Mechanical Requirements*

Trim Size 8.25″ x 10.875″
Bleed Size 8.50″ x 11.125″
Binding Perfect Bound
Live Area 7.25″ x 9.875″

*Units are inches

  Width Height
Full Page 6-3/4 9-5/16
2/3 Page 4-7/16 9-5/16
1/2 Page 6-3/4 4-7/16
1/3 Square 4-7/16 4-7/16
1/3 Vertical 2-1/16 9-5/16
1/4 Page 3-1/4 4-7/16
1/6 Page 2-1/16 4-7/16

 Cover Specifications*

8.50’ x 11.125″

4-color only; bleed only

Screen ruling up to and including 150-line, 4-color process

Total density of shadow areas not to exceed 280% with only one color being solid

Vital parts of advertisement must be kept at least 1/2 inch from each edge. Allow 1/4-inch safety margin at gutter of each page.

Digital Ad Specifications

Tricycle prefers ads in digital formats. Tricycle accepts digital files in the following formats:

• Adobe Photoshop
• Adobe Illustrator
• QuarkXpress /Adobe InDesign
• Adobe Acrobat PDF files

All postscript files (QuarkXpress/InDesign/PDF) must include all fonts and TIFF or EPS images. Include all required image trapping in the file.

Avoid using TrueType, Type3, or Multiple Master fonts.

A proof must be supplied with all ads. All four-color ads (cover positions) require a color proofs, match prints are preferred. Proofs must consist of high-resolution images. FPO (For Position Only) is not acceptable.

General Specifications

Cover (4-color only)

Interior (4-color or Black and White)

Ads must be bordered to exact size specifications. We do not float ads.

Ads not meeting the above requirements may be subject to work by Tricycle or its printer atTricycle’s discretion. Alterations in copy and/or size will be charged to the advertiser.

Contract Information

All copy is subject to approval by publisher.

The publisher’s liability for any error will not exceed the cost of the space unit.

The advertiser or advertising agency assumes liability for any and all claims that are a result of advertisements printed.

If new copy is not furnished by advertiser by closing date of any issue, then the publisher will repeat the last inserted advertisement.

Contracts must be completed within one full year from date of first insertion.

Publisher assumes no liability if for any reason it becomes necessary to omit an advertisement.

Ads not meeting the above requirements may be subject to work by Tricycle or its printer atTricycle‘s discretion.

Alterations in copy and/or size will be charged to the advertiser.

Commissions and Billings

Agency: 15% of gross billing is allowed to recognized agencies and in-house agencies, provided account is paid within 30 days of invoice date.

Prepayment: Accounts with no previous credit history with Tricycle or those in non-US countries are required to make prepayment by the reservation deadline. All web/email ads must also be prepaid for all accounts. Publisher reserves the right to decline acceptance of any advertisements for which prepayment has not been received on or before the material deadline.

Billing: Payment to be received in U.S. dollars within 30 days of invoicing. 1.5% per month carrying charge will be added to delinquent bills.

Shipping Instructions

Mail all materials to:

Tricycle: The Buddhist Review 
Attn: Production Department 
89 5th Avenue, Ste 301,
New York, NY 10003-3020

All advertisements submitted are subject to the approval of a committee of the Board of Directors of The Tricycle Foundation. The Board reserves the right to refuse any advertising without explanation. The Editor and Publisher of Tricycle: The Buddhist Review is James Shaheen.