We’re hiring! The Tricycle Foundation is a nonprofit media organization dedicated to making Buddhist teachings and practices accessible and relevant to contemporary life. We publish Tricycle: The Buddhist Review, a quarterly magazine; produce daily online content; offer online courses; host monthly film screenings; and convene virtual and in-person events.

Tricycle is a small but dedicated team producing in-depth content that reaches across the Buddhist world and beyond. We welcome applications for consideration at any time from creative and highly motivated individuals with an interest in the Buddhist path. Please see below for current open positions, or send your resume and cover letter describing your interest in Tricycle and how you see your role in furthering our mission to editorial@tricycle.org with the subject “Work at Tricycle.” We look forward to hearing from you!

Audience Growth & Acquisition Consultant

Location: Remote (U.S. preferred)

As the digital landscape shifts and traditional search traffic declines, we are seeking an entrepreneurial Audience Growth & Acquisition Consultant to help us reach new audiences and build sustainable pathways for discovery, engagement, and subscription growth.

Position Overview

We are looking for a creative, analytical, and highly adaptable marketer who understands the changing dynamics of audience acquisition in the AI era. This person will generate ideas and execute efforts to identify, test, and scale new channels for audience growth beyond traditional search.

The ideal candidate is familiar with the challenges publishers face as AI-generated search results reduce referral traffic and has experience building audiences through a combination of paid acquisition, social platforms, partnerships, newsletters, community engagement, and emerging discovery channels. 

This role will work closely with editorial, marketing, events, and product teams to expand Tricycle’s reach and deepen engagement with prospective readers, subscribers, and course participants.

This is a hands-on role. The consultant will not only recommend audience-growth opportunities but will also help design, launch, and evaluate experiments across priority channels.

The consultant will report to the publisher. 

Responsibilities

Audience Acquisition Strategy

  • Develop and execute a comprehensive audience growth strategy that reduces dependence on search traffic.
  • Identify and evaluate new audience acquisition opportunities across paid, organic, and partnership channels.
  • Establish testing frameworks to assess channel performance and optimize spending.

Social & Community Growth

  • Develop strategies for engaging audiences on platforms such as Reddit, YouTube, Instagram, LinkedIn, Facebook, and emerging channels.
  • Identify communities and conversations where Tricycle’s content can provide genuine value.
  • Build relationships with influencers, creators, teachers, organizations, and online communities aligned with Tricycle’s mission.
  • Create approaches for community participation that are authentic and trust-building rather than purely promotional.

Paid Acquisition

  • Plan, manage, and optimize paid campaigns across platforms including Google, Meta, YouTube, Reddit, and others as appropriate.
  • Monitor customer acquisition costs, conversion rates, and lifetime value metrics.
  • Develop audience segmentation and retargeting strategies.

Newsletter & Lifecycle Growth

  • Grow newsletter subscriptions through content marketing, partnerships, and conversion optimization.
  • Develop strategies for moving audiences from first engagement to subscription, course enrollment, event participation, and recurring support.

Analytics & Insights

  • Track and report on audience acquisition, engagement, conversion, and retention metrics.
  • Monitor developments in AI search, content discovery, and digital publishing.
  • Translate data into actionable recommendations for editorial and marketing teams.

Qualifications

  • 5+ years of experience in audience development, growth marketing, digital publishing, media, nonprofit marketing, or related fields.
  • Demonstrated success acquiring audiences through channels other than organic search.
  • Experience with paid acquisition platforms, including Meta, Google, YouTube, Reddit, and/or LinkedIn.
  • Strong understanding of content marketing, newsletter growth, conversion funnels, and audience development.
  • Familiarity with the impact of AI-generated search results and changing content-discovery patterns.
  • Experience using analytics tools such as Google Analytics, Looker Studio, Mixpanel, or similar platforms.
  • Excellent communication skills and a willingness to collaborate across editorial, marketing, and product teams.

Preferred Qualifications

  • Experience working with mission-driven organizations, media companies, membership organizations, or nonprofits.
  • Familiarity with Buddhism, contemplative practice, spirituality, psychology, or adjacent subject areas.
  • Experience developing partnerships with creators, podcasts, newsletters, educational organizations, or cultural institutions.
  • Knowledge of community-led growth strategies and audience development within values-based organizations.

What Success Looks Like

  • Identify and establish multiple new channels for audience acquisition.
  • Increase newsletter subscriptions and qualified leads.
  • Grow participation in courses, events, and subscriptions.
  • Build measurable audience growth that is less dependent on search traffic.
  • Help position Tricycle for sustainable growth in a rapidly changing digital environment.

To Apply: 

Please send a brief cover letter and your rate range to sam@tricycle.org. We’ll follow up with shortlisted candidates to discuss scope, hours, and timeline in more detail.