GI Joe, the country’s first action hero doll, has been around since 1964. Created by the toy company Hasbro, GI Joe was their answer to the overwhelming success of the Barbie doll, who had debuted a few years earlier. Like Barbie, GI Joe came with all kinds of accessories. In 1971, in the special adventure package “The Search for the Stolen Idol,” he even came with a golden plastic buddha. In this photograph from Derryl DePriest’s book The Collectible GI Joe, we see the hero rescuing the “idol” as a deadly cobra looks on.
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